Intellectual property is a huge investment for the developer, possibly worth millions, so naturally, there has to be a way to allow users to take advantage of the software, without giving up the rights to the software. When you purchase a shirt, you are not purchasing a license to wear the shirt. Users get to use the program, but they do not own it. The license explains the rights of both parties. Software developers don't market and sell the program instead, they sell a license to use the program. It is extremely rare to even be offered the opportunity to purchase a software program it usually happens only when another software developing firm would like to sell a program that they no longer want to maintain or market, and that can be for various reasons (changing market audiences, going out of business, etc.). The only software programs that I own are the ones that I developed myself. I am a retired software developer, and over the past 40-50 years, I have written many software programs for enterprise companies, and I have installed thousands of computer programs on my personal computers as a user, but I have never purchased a single program in my entire life.

Unfortunately, your analogy is wrong because your premise is wrong to begin with. An analogy being, if you bought an article of clothing or somebody gave you an article of clothing, you shouldn't have to contact the company every time for permission the wear it' >'If it's free, especially if you buy the program it's yours to use however you like and whenever you like.

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